The Importance of Equity Perception and Job Satisfaction in Predicting Employee Intent to Stay at Television Stations

Abstract

The purpose of this study was to determine what predicts employee intent to stay at commercial television stations. Above-the-line employees of five commercial television stations completed a survey questionnaire, which focused on employee turnover in three departments: news, production, and sales. Data analysis indicated that a category of system outcomes predicted perception of equity; that a category of interpersonal outcomes, in conjunction with opportunity and perception of equity, predicted job satisfaction; and that job satisfaction, in conjunction with perception of equity and education, predicted intent to stay.