The Impact of Social Media Marketing on Brand Loyalty
Top Cited Papers
Open Access
- 1 October 2012
- journal article
- Published by Elsevier BV in Procedia - Social and Behavioral Sciences
- Vol. 58, 1353-1360
- https://doi.org/10.1016/j.sbspro.2012.09.1119
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand LoyaltyJournal of Marketing, 2001
- Consumers' Trust in a Brand and the Link to Brand LoyaltyJournal of Market-Focused Management, 1999