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Consumers' Trust in a Brand and the Link to Brand Loyalty
Home
Publications
Consumers' Trust in a Brand and the Link to Brand Loyalty
Consumers' Trust in a Brand and the Link to Brand Loyalty
GL
Geok Theng Lau
Geok Theng Lau
SL
Sook Han Lee
Sook Han Lee
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1 January 1999
journal article
Published by
Springer Science and Business Media LLC
in
Journal of Market-Focused Management
Vol. 4
(4)
,
341-370
https://doi.org/10.1023/a:1009886520142
Abstract
No abstract available
Keywords
DEVELOPMENT
TRUST
MARKET
CONSUMERS
BRAND LOYALTY
SURVEYED
BRAND CHARACTERISTICS
BRAND IS IMPORTANT
Cited by 346 articles