Winter Texans: Two Segments Of The Senior Travel Market
- 1 July 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 29 (1), 9-12
- https://doi.org/10.1177/004728759002900103
Abstract
A relatively undocumented segment ofthe senior travel market, the older winter traveler to Texas, is profiled in this study. In addition, an existing market segmentation theory is compared and extended to the winter Texas travel market.Keywords
This publication has 6 references indexed in Scilit:
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