Segmentation Of The Senior Pleasure Travel Market
- 1 January 1989
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 27 (3), 14-21
- https://doi.org/10.1177/004728758902700304
Abstract
The reasons members of the senior market travel forpleasure are used to segment that market into smaller homogenous groups. Findings suggest that the senior market is not one large homogenous group but many submarkets, each with its own needs.Keywords
This publication has 18 references indexed in Scilit:
- The Market PositionCornell Hospitality Quarterly, 1985
- The Older Traveler: Challenge and OpportunitiesCornell Hospitality Quarterly, 1984
- Marketing Strategies for Hotels: A Cluster Analysis ApproachJournal of Travel Research, 1983
- The Under-50 and Over-50 Travelers: A Profile of Similarities and DifferencesJournal of Travel Research, 1982
- Elderly Recreational Vehicle Tourists: Motivations for LeisureJournal of Travel Research, 1980
- Travel Market Segmentation and the Implementation of Market StrategiesJournal of Travel Research, 1980
- Psychographic Segmentation of TouristsJournal of Travel Research, 1978
- Leisure Activities in Retirement HousingJournal of Gerontology, 1974
- Life Styles and Free Time Activities of Retired MenHuman Development, 1969
- Benefit Segmentation: A Decision-Oriented Research ToolJournal of Marketing, 1968