Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
- 25 January 2000
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 9 (3), 127-140
- https://doi.org/10.1207/s15327663jcp0903_1
Abstract
No abstract availableThis publication has 37 references indexed in Scilit:
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