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The Malleable Self: The Role of Self-Expression in Persuasion
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Publications
The Malleable Self: The Role of Self-Expression in Persuasion
The Malleable Self: The Role of Self-Expression in Persuasion
JA
Jennifer L. Aaker
Jennifer L. Aaker
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1 February 1999
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 36
(1)
,
45
https://doi.org/10.2307/3151914
Abstract
No abstract available
Cited by 422 articles