Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
- 31 March 2012
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 29 (1), 55-67
- https://doi.org/10.1016/j.ijresmar.2011.07.001
Abstract
No abstract availableKeywords
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