Rosmerta marketing: introduction to the second Celtic special issue
- 28 February 2007
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Strategic Marketing
- Vol. 15 (1), 1-6
- https://doi.org/10.1080/09652540601088617
Abstract
No abstract availableKeywords
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- Ryanair: the Cú Chulainn of civil aviationJournal of Strategic Marketing, 2006
- Marketplace mythology and discourses of powerJournal of Consumer Research, 2004
- How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"Journal of Marketing, 1988