How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"
- 1 January 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 52 (1), 108-125
- https://doi.org/10.2307/1251689
Abstract
The widely accepted belief in a Production Era implies that serious and sophisticated marketing is a recent phenomenon. Analyzing conditions in Britain, Germany...This publication has 2 references indexed in Scilit:
- Sumptuary Legislation: Demarketing by EdictJournal of Macromarketing, 1984
- The Role of Marketing in Early Theories of Economic DevelopmentJournal of Macromarketing, 1981