Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels
- 1 November 1987
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 24 (4), 347-358
- https://doi.org/10.2307/3151382
Abstract
Like any system, a marketing channel will thrive only to the extent it can secure critical resources from the environment. Using a resource dependence perspecti...This publication has 7 references indexed in Scilit:
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