Understanding Antecedents of Continuance Intention in Social-Networking Services
- 1 April 2011
- journal article
- research article
- Published by Mary Ann Liebert Inc in Cyberpsychology, Behavior, and Social Networking
- Vol. 14 (4), 199-205
- https://doi.org/10.1089/cyber.2010.0009
Abstract
Given the extreme advances and large investments in social-networking services (SNS), it has become important to analyze users' decision-making processes in order to understand their continued use of SNS. This study attempted to develop an integrated model that incorporates subjective norm into the expectation-confirmation model. The research model was empirically tested within the context of Cyworld. The analysis revealed that the proposed theoretical model provided an in-depth understanding of user continuance behavior toward SNS. Theoretical and practical implications of this study are discussed.Keywords
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