Cultural differences in the online behavior of consumers
- 1 October 2002
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 45 (10), 138-143
- https://doi.org/10.1145/570907.570911
Abstract
Understanding how different cultures use the Net---as well as perceive the same Web sites---can translate to truly global e-commerce.Keywords
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