An empirical investigation of the role of involvement with a gendered product
- 1 July 1993
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 10 (4), 265-283
- https://doi.org/10.1002/mar.4220100403
Abstract
No abstract availableKeywords
This publication has 25 references indexed in Scilit:
- Gender stereotypes and the relationship between masculinity and femininity: A developmental analysis.Journal of Personality and Social Psychology, 1991
- More Than a Labor of Love: Gender Roles and Christmas Gift ShoppingJournal of Consumer Research, 1990
- A Theoretical Model for the Study of Product Importance PerceptionsJournal of Marketing, 1983
- Psychological androgyny: Theories, methods, and conclusions.Psychological Bulletin, 1982
- Predictors of Attendance at the Performing ArtsJournal of Consumer Research, 1980
- Consumer Dynamics in Nonprofit OrganizationsJournal of Consumer Research, 1978
- Perceived Risk and Its Components: A Model and Empirical TestJournal of Marketing Research, 1973
- The Measurement of Advertising InvolvementPublic Opinion Quarterly, 1966
- The Impact of Television Advertising: Learning Without InvolvementPublic Opinion Quarterly, 1965
- The Distinction between Convenience Goods, Shopping Goods, and Specialty GoodsJournal of Marketing, 1958