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A Theoretical Model for the Study of Product Importance Perceptions
Home
Publications
A Theoretical Model for the Study of Product Importance Perceptions
A Theoretical Model for the Study of Product Importance Perceptions
PB
Peter H. Bloch
Peter H. Bloch
MR
Marsha L. Richins
Marsha L. Richins
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1 January 1983
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 47
(3)
,
69
https://doi.org/10.2307/1251198
Abstract
No abstract available
Cited by 357 articles