Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention
- 30 June 2010
- journal article
- research article
- Published by Elsevier BV in Public Relations Review
- Vol. 36 (2), 193-195
- https://doi.org/10.1016/j.pubrev.2009.10.014
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Why and how to adopt green management into business organizations?Management Decision, 2009
- Gauging consumers’ responses to CSR activities: Does increased awareness make cents?Public Relations Review, 2008
- Corporate Social ResponsibilityJournal of Business Ethics, 2004
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social ResponsibilityJournal of Marketing Research, 2001
- Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural ComparisonJournal of Business Ethics, 2001
- Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market StrategyJournal of Marketing, 1997