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Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
Home
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Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
AM
Ajay Menon
Ajay Menon
AM
Anil Menon
Anil Menon
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1 January 1997
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 61
(1)
,
51
https://doi.org/10.2307/1252189
Abstract
Environmental concerns have begun to reshape the landscape in which global organizations compete. The demands and influences of the environmental movement are e...
Keywords
MARKETING STRATEGY
ENVIRONMENTAL CONCERNS
BEGUN
GLOBAL ORGANIZATIONS
RESHAPE
ORGANIZATIONS COMPETE
ENVIROPRENEURIAL MARKETING
EMERGENCE OF CORPORATE
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Cited by 390 articles