Critical success factors in the personal selling process
- 1 January 2004
- journal article
- Published by Emerald in International Journal of Bank Marketing
- Vol. 22 (1), 9-25
- https://doi.org/10.1108/02652320410514906
Abstract
Critical success factors in the personal selling process: An empirical investigation of Ecuadorian salespeople in the banking industryKeywords
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