An integrative framework for cross‐cultural consumer behavior
- 1 February 2001
- journal article
- Published by Emerald in International Marketing Review
- Vol. 18 (1), 45-69
- https://doi.org/10.1108/02651330110381998
Abstract
The world economy is becoming increasingly cross‐cultural. During the next decades, as marketers enter new international markets, an understanding of how culture influences consumer behavior will be crucial for both managers and consumer researchers. This article presents a framework that integrates and reinterprets current research in cross‐cultural consumer behavior. The framework also serves to identify areas that need further research and can be used as a template for marketers seeking to understand their foreign consumers. The article also attempts to integrate from an applied perspective two distinct traditions in the study of culture and consumer behavior: the anthropological approach and the cross‐cultural psychology tradition.Keywords
This publication has 67 references indexed in Scilit:
- Empathy Versus Pride: the Influence of Emotional Appeals Across CulturesJournal of Consumer Research, 1998
- The changing dynamic of consumer behavior: implications for cross-cultural researchInternational Journal of Research in Marketing, 1997
- Current Issues in the Cross-Cultural and Cross-National Consumer ResearchJournal of International Consumer Marketing, 1996
- Religiosity and nationality: An exploratory study of their effect on consumer behavior in Japan and the United StatesJournal of Business Research, 1995
- Consumer acculturation processes and cultural conflict: How generalizable is a North American model for marketing globally?Journal of Business Research, 1995
- The Influence of Familial and Peer-Based Reference Groups on Consumer DecisionsJournal of Consumer Research, 1992
- Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United StatesJournal of Consumer Research, 1991
- The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic ConsumptionJournal of Consumer Research, 1986
- Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of InvolvementJournal of Consumer Research, 1983
- A Theory of Organization and Change Within Value‐Attitude Systems1Journal of Social Issues, 1968