Consumer Behaviour in Tourism
- 1 October 1987
- journal article
- Published by Emerald in European Journal of Marketing
- Vol. 21 (10), 5-44
- https://doi.org/10.1108/eum0000000004718
Abstract
The analysis of consumer behaviour requires the consideration of various processes internal and external to the individual. To understand behaviour, it is necessary to examine the complex interaction of many influencing elements. This study deals with determinants of behaviour, culture and reference group influences, the relationships between individuals and their environments, perceived risks, and family decision processes. It concludes with an illustration of tourist behaviour modelling.Keywords
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