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Life Cycle Concept in Marketing Research
Home
Publications
Life Cycle Concept in Marketing Research
Life Cycle Concept in Marketing Research
WW
William D. Wells
William D. Wells
GG
George Gubar
George Gubar
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1 November 1966
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 3
(4)
,
355
https://doi.org/10.2307/3149851
Abstract
No abstract available
Keywords
MARKETING RESEARCH
LIFE CYCLE CONCEPT
CONCEPT IN MARKETING
Cited by 157 articles