Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process
- 1 December 2021
- journal article
- research article
- Published by Springer Science and Business Media LLC in Electronic Commerce Research
- Vol. 21 (4), 1083-1112
- https://doi.org/10.1007/s10660-020-09401-8
Abstract
No abstract availableFunding Information
- Chinese National Natural Science Foundation (71871135)
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