Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
- 9 March 2000
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 48 (1), 5-15
- https://doi.org/10.1016/s0148-2963(98)00070-8
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Consumer PsychologyAnnual Review of Psychology, 1994
- The behavioral perspective model of purchase and consumption: From consumer theory to marketing practiceJournal of the Academy of Marketing Science, 1992
- Effects of Brand Awareness on Choice for a Common, Repeat-Purchase ProductJournal of Consumer Research, 1990
- Double Jeopardy RevisitedJournal of Marketing, 1990
- An Examination of Consumer Decision Making for a Common Repeat Purchase ProductJournal of Consumer Research, 1984