Bidding to host a major sports event

Abstract

Major sports events have the potential to offer significant benefits to any city, but at the same time are likely to entail immense resource utilisation and enormous risk. Focussed at the organising committee level, and drawing upon general management and project management literature, aims to collect empirical data to identify current management practice used in the bidding process, and determine key factors in successful bidding. A self‐administered postal questionnaire was sent to 220 randomly selected major sports event organisers from ten different countries. Targeted at the chief executive officer level or equivalent, the questionnaire provided general contextual detail and focussed on present sports event management practices and processes. To gain more in‐depth understanding of successful applications, three semi‐structured interviews were administered in England. The findings reveal that the primary motivations behind local authority involvement are heightening area profile and sport promotion. Successful public sector applications were found to use bounded rational decision‐making, driven largely by political reasoning rather than detailed objective analysis. Specifically identifies and discusses five key factors behind successful national and international governing body approval.