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The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?
Home
Publications
The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?
The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?
SH
Suzanne Home
Suzanne Home
SW
Steve Worthington
Steve Worthington
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1 October 1999
journal article
Published by
Taylor & Francis Ltd
in
Journal of Marketing Management
Vol. 15
(7)
,
603-616
https://doi.org/10.1362/026725799785037049
Abstract
No abstract available
Keywords
CARD RELATIONSHIP
MUTUALLY BENEFICIAL
AFFINITY CREDIT CARD
Cited by 6 articles