Abstract
This paper explores patterning in ceramic data from an Early Formative component at the site of La Joya, located in southern Veracruz, Mexico. The discussion uses ceramic paste characteristics, in addition to vessel form and decoration data, to suggest that this Early Formative pottery assemblage undergoes an in situ transformation between the “pre-Olmec” Tulipan phase and the “Olmec” Coyame phase. This conclusion is then used to revisit the hypothesis of a Chicharras phase (ca. 1250 B.C.) immigration of Pacific coastal groups into the southern Gulf lowlands (e.g., Clark 1990, 1997; Clark and Blake 1989; Coe and Diehl 1980). A consideration of ceramics from several Isthmian lowland contexts does not support this scenario. The discussion suggests that an over-reliance on the surface characteristics of ceramics at San Lorenzo may have encouraged an erroneous Gulf Olmec origin story.