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Understanding the Bases of Parental Concern and Reaction to Children's Food Advertising
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Publications
Understanding the Bases of Parental Concern and Reaction to Children's Food Advertising
Understanding the Bases of Parental Concern and Reaction to Children's Food Advertising
SG
Sanford L. Grossbart
Sanford L. Grossbart
LC
Lawrence A. Crosby
Lawrence A. Crosby
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1 January 1984
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 48
(3)
,
79
https://doi.org/10.2307/1251331
Abstract
No abstract available
Keywords
PARENTAL CONCERN
REACTION TO CHILDREN'S
CONCERN AND REACTION
CHILDREN'S FOOD ADVERTISING
BASES OF PARENTAL
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