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Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
Home
Publications
Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
MD
Minette E. Drumwright
Minette E. Drumwright
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1 July 1994
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 58
(3)
https://doi.org/10.2307/1252307
Abstract
The greening of corporate America has added a new and different type of criterion to some organizational buying decisions-social responsibility. Scholars have g...
Keywords
CRITERION
ENVIRONMENTAL CONCERN
SOCIALLY RESPONSIBLE
NONECONOMIC BUYING
RESPONSIBLE ORGANIZATIONAL BUYING
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Open Access
Cited by 390 articles