The Education Service Encounter: The Socialization of Students
- 1 August 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 13 (2), 67-77
- https://doi.org/10.1177/027347539101300210
Abstract
The purpose of this article is to examine and discuss the organizational socialization process as it applies to students. An organizational stage model is presented and tested empirically in the context of marketing education using a sample of students. Implications for marketing educators are presented and discussed.Keywords
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