Integrated Internet marketing
- 1 June 2000
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 43 (6), 97-102
- https://doi.org/10.1145/336460.336483
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Toward a General Theory of Competitive RationalityJournal of Marketing, 1992
- Information Technology, Organization, and the Response to Strategic ChallengesCalifornia Management Review, 1987