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Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries
Home
Publications
Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries
Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries
WR
William T. Robinson
William T. Robinson
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1 February 1988
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 25
(1)
,
87
https://doi.org/10.2307/3172928
Abstract
No abstract available
Keywords
GOODS INDUSTRIES
PIONEER ADVANTAGES
MARKET PIONEER
INDUSTRIAL
SOURCES OF MARKET
Cited by 160 articles