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Strategic Brand Concept-Image Management
Home
Publications
Strategic Brand Concept-Image Management
Strategic Brand Concept-Image Management
CP
C. Whan Park
C. Whan Park
BJ
Bernard J. Jaworski
Bernard J. Jaworski
DM
Deborah J. Maclnnis
Deborah J. Maclnnis
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1 October 1986
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 50
(4)
,
135
https://doi.org/10.2307/1251291
Abstract
No abstract available
Cited by 769 articles