Influences of destination social responsibility on the relationship quality with residents and destination economic performance
- 30 June 2016
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Travel & Tourism Marketing
- Vol. 34 (4), 488-502
- https://doi.org/10.1080/10548408.2016.1193101
Abstract
Based on extant research, this study proposes a model that integrates destination social responsibility (DSR), relationship quality with local residents (i.e. overall community satisfaction, resident trust, and resident identification), and destination economic performance. With survey data collected from a well-known ancient town in South China, this study determined that DSR could enhance the relationship quality between the destination and its residents, which could then improve economic performance in a general manner. Implications for tourism planners and destination management organizations as well as for interested researchers are presented at the end of this study.Keywords
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