Cultural Differences in Perceptions of Allocators of Resources

Abstract

It was hypothesized that people draw different dispositional inferences about decision makers who allocate resources according to equity, equality, or need and that this difference varies depending on culture and whether the allocation is positive or negative. Results from college students in the United States and Germany revealed the following. First, reactions to allocators form two clusters: intelligent/strong/logical and warm/nice. Second, when giving a positive resource, American allocators are in a real dilemma: If they give on the basis of merit, they are rated high on the first cluster but low on the second; if they favor the needy, reactions reverse. No such dilemma exists for German allocators or in negative allocation situations where everyone approves of a need allocation. Third, Americans evaluate equality allocators quite highly, especially in the negative allocation condition. Fourth, allocators who have bonuses to distribute are evaluated more positively-another example of the fundamental attribution error.