AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*
- 1 January 1971
- journal article
- Published by Wiley in Decision Sciences
- Vol. 2 (1), 17-24
- https://doi.org/10.1111/j.1540-5915.1971.tb01591.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Why Does "Brand Loyalty" Vary over Products?Journal of Marketing Research, 1964
- The Development of Brand LoyaltyJournal of Marketing Research, 1964
- "Brand Loyalty" and the Economics of InformationThe Journal of Business, 1964
- Brand Choice as a Probability ProcessThe Journal of Business, 1962
- The Supermarket Battle for Store LoyaltyJournal of Marketing, 1961