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An Attitude Model for the Study of Brand Preference
Home
Publications
An Attitude Model for the Study of Brand Preference
An Attitude Model for the Study of Brand Preference
FB
Frank M. Bass
Frank M. Bass
WT
W. Wayne Talarzyk
W. Wayne Talarzyk
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1 February 1972
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 9
(1)
,
93
https://doi.org/10.2307/3149618
Abstract
No abstract available
Cited by 84 articles