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Overcoming a No-Reputation Liability through Documentation and Advertising Regulation
Home
Publications
Overcoming a No-Reputation Liability through Documentation and Advertising Regulation
Overcoming a No-Reputation Liability through Documentation and Advertising Regulation
PL
Priscilla A. LaBarbera
Priscilla A. LaBarbera
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1 May 1982
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 19
(2)
,
223
https://doi.org/10.2307/3151622
Abstract
No abstract available
Cited by 17 articles