The state of legal regulation of green tourism was explored, shortcomings were found in the legislative base on the development of green tourism. The features of the organization of green tourism in different countries of the world are determined and perspective directions of development of green tourism in Ukraine are offered taking into account world experience. The comparative characteristic of the basic components of green tourism is given. The tourist potential and indicators of tourist activity in the Poltava region are analyzed. The key problems that hinder the development of green tourism in the region are identified, ways of eliminating the identified obstacles are proposed.