Environmental Attitudes of Generation Y Students: Foundations for Sustainability Education in Tourism
- 1 January 2012
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Teaching in Travel & Tourism
- Vol. 12 (1), 44-69
- https://doi.org/10.1080/15313220.2012.650063
Abstract
Sustainability is an ongoing theme in the tourism literature and is a growing concern in the wider area of business studies. As a consequence, there has been growing recognition of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the existing values and attitudes of current students. This article reports a study that explored the environmental attitudes of a sample of Generation Y students in a business and tourism program using the New Environmental Paradigm Scale.Keywords
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