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A Log-Linear Model for Predicting Magazine Audiences
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A Log-Linear Model for Predicting Magazine Audiences
A Log-Linear Model for Predicting Magazine Audiences
PD
Peter. J. Danaher
Peter. J. Danaher
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1 November 1988
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 25
(4)
,
356
https://doi.org/10.2307/3172946
Abstract
No abstract available
Keywords
MODEL FOR PREDICTING
PREDICTING MAGAZINE
MAGAZINE AUDIENCES
LOG LINEAR
LINEAR MODEL
Cited by 16 articles