Utilizing mobile devices to enrich the learning style of students

Abstract

As digital technologies evolve in education, business faculty have increased access to an extensive range of mobile devices and online applications to help them inspire students' passion for learning. Adopting new digital approaches to teaching can also enhance the learning style of students who are immersed in the use of digital devices. How can the use of these devices and associated applications (apps) help students broaden the opportunities for a more effective learning experience? In this exploratory article, the authors examine the impact of two mobile apps—Flipboard and Stitcher—on students' learning and engagement with class-assigned marketing materials. Students enjoyed Flipboard more than Stitcher in contributing to the requirements of class work.