Intuition in Judgment and Decision Making: Extensive Thinking Without Effort
- 30 November 2010
- journal article
- research article
- Published by Taylor & Francis Ltd in Psychological Inquiry
- Vol. 21 (4), 279-294
- https://doi.org/10.1080/1047840x.2010.517737
Abstract
We claim that intuition is capable of quickly processing multiple pieces of information without noticeable cognitive effort. We advocate a component view stating that intuitive processes in judgment and decision making are responsible for information integration and output formation (e.g., preference, choice), whereas analytic thinking mainly guides input formation such as search, generation, and change of information. We present empirical evidence corroborating this notion and show that integration of information and preference formation works without cognitive control and is unconstrained by the amount of encoded information and cognitive capacity. We discuss the implications of our findings for the bounded rationality perspective and the multiple strategy approach to judgment and decision making. Finally we outline a connectionist framework for integrating intuitive and analytic thought processes.Keywords
This publication has 67 references indexed in Scilit:
- Distortion of probability and outcome information in risky decisionsOrganizational Behavior and Human Decision Processes, 2009
- Conditions for intuitive expertise: A failure to disagree.American Psychologist, 2009
- Oops, I did it again—relapse errors in routinized decision makingOrganizational Behavior and Human Decision Processes, 2004
- The Redux of Cognitive Consistency Theories: Evidence Judgments by Constraint Satisfaction.Journal of Personality and Social Psychology, 2004
- Decision making with the "adaptive toolbox": Influence of environmental structure, intelligence, and working memory load.Journal of Experimental Psychology: Learning, Memory, and Cognition, 2003
- I Like it but I Don’t Know Why: A Value-Account Approach to Implicit Attitude FormationPersonality and Social Psychology Bulletin, 2001
- The Distortion of Information during DecisionsOrganizational Behavior and Human Decision Processes, 1996
- ThinkingAnnual Review of Psychology, 1993
- Wit and humor in discourse processingDiscourse Processes, 1988
- A Contingency Model for the Selection of Decision StrategiesAcademy of Management Review, 1978