Music, music videos, and wear out
- 1 January 1993
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 10 (1), 1-13
- https://doi.org/10.1002/mar.4220100102
Abstract
Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results. © 1993 John Wiley & Sons, Inc.Keywords
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