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Retail Strategy and the Classification of Consumer Goods
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Retail Strategy and the Classification of Consumer Goods
Retail Strategy and the Classification of Consumer Goods
LB
Louis P. Bucklin
Louis P. Bucklin
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1 January 1963
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 27
(1)
,
50
https://doi.org/10.2307/1248582
Abstract
No abstract available
Cited by 55 articles