Tourists’ perceptions of ethnic tourism in Lugu Lake, Yunnan, China

Abstract

This paper examines tourists’ perceptions of ethnic tourism and satisfaction with their experiences based upon empirical research conducted in 2009 in Lugu Lake, Yunnan, China. The quest for romance and exoticism has inspired mass Han Chinese visits to the lake area. The tranquility of the lake and unique minority culture impress many urbanites and satisfy their nostalgia for the untouched, the simple, and the natural. Most tourists are satisfied with their overall experience and appreciate a packaged version of minority culture and tradition. However, a small number of visitors were disappointed about the commercial setting, inadequate tourist facilities, poor service, and limited tourism programs. Many tourists are concerned about cultural change and the loss of traditional customs. It is argued that maintaining authenticity and cultural integrity is essential for sustainable ethnic tourism development. Diverse and high-quality ethnic products should be developed to suit the different needs of the various types of tourists.