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Communicating brands through engagement with ‘lived’ experiences
Home
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Communicating brands through engagement with ‘lived’ experiences
Communicating brands through engagement with ‘lived’ experiences
Susan Whelan
Susan Whelan
MW
Markus Wohlfeil
Markus Wohlfeil
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1 April 2006
journal article
Published by
Springer Science and Business Media LLC
in
Journal of Brand Management
Vol. 13
(4-5)
,
313-329
https://doi.org/10.1057/palgrave.bm.2540274
Abstract
No abstract available
Cited by 67 articles