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Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
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Publications
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
GE
Gary M. Erickson
Gary M. Erickson
JJ
Johny K. Johansson
Johny K. Johansson
PC
Paul Chao
Paul Chao
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1 September 1984
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 11
(2)
,
694-699
https://doi.org/10.1086/209005
Abstract
An empirical investigation is conducted to determine the effects of image variables on beliefs and attitudes in the multi-attribute model framework.
Keywords
SURVEY
MODEL
ATTITUDES
EQUATION
BELIEFS
AUTOMOBILE
COUNTRY OF ORIGIN
SIMULTANEOUS
MULTI ATTRIBUTE
IMAGE VARIABLE
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Open Access
Cited by 381 articles