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Robust Measures of Consumer Brand Beliefs
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Robust Measures of Consumer Brand Beliefs
Robust Measures of Consumer Brand Beliefs
NB
Neil R. Barnard
Neil R. Barnard
AE
Andrew S. C. Ehrenberg
Andrew S. C. Ehrenberg
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1 November 1990
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 27
(4)
,
477
https://doi.org/10.2307/3172632
Abstract
No abstract available
Cited by 66 articles