The Impact of Individualism—Collectivism, Social Presence, and Group Diversity on Group Decision Making Under Majority Influence
- 1 May 2007
- journal article
- Published by Taylor & Francis Ltd in Journal of Management Information Systems
- Vol. 23 (4), 53-80
- https://doi.org/10.2753/mis0742-1222230404
Abstract
Majority influence is the attempt by a majority of group members to impose their common position on group dissenters during group decision making. Because of globalization, the use of cross-cultural teams in group tasks is becoming increasingly common. The objective of this study was to investigate how national culture, social presence, and group diversity may affect majority influence in a group decision-making context. A total of 183 groups participated in a large-scale empirical experiment at multiple sites. The results show that the national culture of group minorities has a significant impact on majority influence and that the use of computer-mediated communication can reduce majority influence. The findings have both theoretical and practical implications for improving the outcome and the effectiveness of group decision making in cross-cultural environments.Keywords
This publication has 10 references indexed in Scilit:
- Culture and Context: An Empirical Study for the Development of a Framework for the Elicitation of Cultural Influence in Product UsageInternational Journal of Human–Computer Interaction, 2000
- An Assessment of Group Support Systems Experimental Research: Methodology and ResultsJournal of Management Information Systems, 1998
- Exploring the Application and Acceptance of Group Support Systems in AfricaJournal of Management Information Systems, 1998
- Is Anybody out There? Antecedents of Trust in Global Virtual TeamsJournal of Management Information Systems, 1998
- International and Cross-Cultural Management ResearchPublished by SAGE Publications ,1998
- Information Exchange and Use in GSS and Verbal Group Decision Making: Effects of Minority InfluenceJournal of Management Information Systems, 1997
- Lessons from a Dozen Years of Group Support Systems Research: A Discussion of Lab and Field FindingsJournal of Management Information Systems, 1996
- Organizations and Communication TechnologyPublished by SAGE Publications ,1990
- Group decision‐making as a structurational processQuarterly Journal of Speech, 1985
- The American JuryPublished by Test accounts ,1967