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Predicting Behavior from Intention-to-Buy Measures: The Parametric Case
Home
Publications
Predicting Behavior from Intention-to-Buy Measures: The Parametric Case
Predicting Behavior from Intention-to-Buy Measures: The Parametric Case
AB
Albert C. Bemmaor
Albert C. Bemmaor
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1 May 1995
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 32
(2)
,
176
https://doi.org/10.2307/3152046
Abstract
No abstract available
Keywords
PREDICTING BEHAVIOR
PARAMETRIC CASE
BUY MEASURES
INTENTION TO BUY
BEHAVIOR FROM INTENTION
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